As part of my degree, I worked with Marks and Spencer to take their new range Marks and Spencer London overseas to a new market. I decided to work with Marks and Spencer Best of British Menswear Collection and chose Monaco, where they do not currently have a presence, but where the brand would work well for customers in a variety of settings from Casinos to the Grand Prix. I created a digital pop-up shop, sales strategy, visual schemes and merchandising designs for the collection.